Case Study: Agile Website Redesign That Increased Lead Conversions by 52%

How Justin Digital Marketing Agency redesigned a business website for speed, clarity, and conversion—turning traffic into measurable growth.

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Project Snapshot

Client Goal

Increase qualified leads

Solution

Agile website redesign + UX optimization

Timeline

14 days

Result

+52% lead conversion rate

The Challenge

Low conversions Despite healthy traffic, the site struggled to convert visitors into inquiries.

Poor mobile UX Navigation, forms, and CTAs weren't optimized for small screens.

Slow page speed Performance friction reduced engagement and lead capture.

Unclear user journey Visitors lacked a clear path to conversion points.

The Solution

UX-driven layout redesign

Reorganized content with scannable sections and clear visual hierarchy to guide user flow.

Mobile-first structure

Fluid breakpoints and thumb-friendly CTAs improve conversion-ready moments on mobile.

Performance optimization

Code-splitting, caching and image strategy to accelerate load times for all devices.

SEO-ready architecture

Semantically structured content with accessible headings and metadata for findability.

Conversion-focused CTAs

Strategically placed forms and CTA buttons to reduce friction and improve capture.

Analytics & CRO

Post-launch tracking plan to quantify impact and inform iterative optimizations.

The Results

52%

Lead conversions

Engagement time

-30

Bounce rate

Load speed

Why It Worked

User-focused decisions informed every change. By aligning content with real user intents, streamlining paths to conversion, and removing friction, we achieved faster, clearer interactions. Data-backed UX improvements showed a direct link to higher conversions.

Speed and clarity go hand in hand. Optimizations reduced time-to-conversion and improved perceived professionalism. The new structure makes it easy for visitors to understand value, trust the brand, and take action.